Sunday, April 06, 2008

TREMBLED BLOSSOMS: ISSUE 02

PRADA's Trembled Blossoms Issue 02, features the same nymph-like character and lush landscape as the original and introduces a butterfly who changes magically and magnificently into a pair of butterfly shaped sunglasses. The Herzog & de Meuron designed epicenter in Tokyo's Aoyama district was transformed for the occasion. The windows of the building's honeycomb-like exterior were covered in colored film printed with a giant reproduction of the film's naked star reaching for a peach from a tree. Trembled Blossoms began with the development of the Spring Summer collection, when Miuccia Prada began collaborating once again with 2x4's Michael Rock and Sung Kim on a design that could work not only as a fabric concept but as an 'environment.' No word whether or not the sunglasses were inspired by the Olsen twins...

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