No more Yuppies (short for young urban professionals), welcome the new generation - Arppies (short for asset rich, penny poor.) When the world economic is close to the recession, people still spend money on the luxury good and their vacations. Part of the problem is we've got so used to our spending habits we no longer understand the difference between a 'luxury' item and an 'essential.' Gas is an essential, Giorgio Armani is not; Food is fundamental, skiing is not. Read more...
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