ABSOLUT Vodka Unveils First-Ever Gay and Lesbian Creative as part of its 'In An ABSOLUT World' Campaign. The brand's two new, daring print ad executions include: "Ruler," a humorous look at gay men and their fascination with perfect, eight-inch "member" measurements, while "Stadium" engages on the issue of gay marriage when one half of a gay couple "pops" the question during a sports outing. Created by SPI Marketing/Moon City in New York, these new lifestyle-driven ads build on a heritage of advertisements that prominently featured gay artists since 1984. Previous post on ABSOLUT
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