ABSOLUT Controversy

Absolut vodka pulled the ad campaign released by the Mexican advertising firm of Teran/TBWA which ran in Mexico. The ads show a map of the border of Mexico and the United States where it stood before the Mexican-American War of 1848. A war between Mexico and the United States from 1846 to 1848 started with Mexico's refusal to recognize the U.S. annexation of Texas and ended with the occupation of Mexico City by U.S. troops. At the end, Mexico ceded nearly half of its territory to the United States, forming the states of California, Nevada, Utah and parts of Colorado, Arizona, New Mexico and Wyoming. Some Mexicans use the term "Reconquista" (reconquest) to refer to the growing presence in California of Mexican migrants and their descendants.
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