Sunday, August 31, 2008

Mi Adidas

Adidas offers their "mi adidas" program (pronounced as "my adidas") allows customers to customize their own shoes. To start, your feet's length and width are measure down to a tenth of a millimeter right there at the store, allowing you to have different sized shoes for left and right. Adidas offers the Barricade IV (and for women, the ClimaCool Divine), from which each customer picks the shoe's cosmetic design: various parts of the sole, the upper, the eyelets, and the tongue all have different colors, while a country flag can be embroidered on the tongue and up to 10 characters printed on the outer side sole of each shoe. Mi adidas is available at adidas performance stores in New York, San Francisco, and Chicago. The fitting and color-choosing takes between 20-30 minutes, and the shoes will be shipped in about four weeks. SOURCE

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