Brad Pitt has teamed up with Kiehl's on their new new Aloe Vera Biodegradable Liquid Body Cleanser. The product is the popular skincare brand's first item that is completely eco-friendly right down to the packaging and is certified by Cradle to Cradle. Pitt won't be in the advertising but he wrote a hand-written note that will be on the bottle. All the profits benefit JPF Eco Systems, a charitable foundation created by Kiehl's and Brad to support global environmental initiatives. The project hopes to raise $1 million for charity with the first funds raised earmarked for Pitt's Make It Right foundation, which builds eco-friendly housing for those affected by Hurricane Katrina. SOURCE
Tuesday, August 19, 2008
Brad and Kiehl
Brad Pitt has teamed up with Kiehl's on their new new Aloe Vera Biodegradable Liquid Body Cleanser. The product is the popular skincare brand's first item that is completely eco-friendly right down to the packaging and is certified by Cradle to Cradle. Pitt won't be in the advertising but he wrote a hand-written note that will be on the bottle. All the profits benefit JPF Eco Systems, a charitable foundation created by Kiehl's and Brad to support global environmental initiatives. The project hopes to raise $1 million for charity with the first funds raised earmarked for Pitt's Make It Right foundation, which builds eco-friendly housing for those affected by Hurricane Katrina. SOURCE
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