Just in time for my trip to L.A.; Diesel just opened their flagship store at 8401 Melrose Place. The 3,500-square-foot space was chosen to express Diesel's design aesthetic more freely with exposed wood beams, austere cement floors, moody lighting, and towering Gothic front doors (recovered from a castle) - not to mention a denim wall that's embellished with hardware from the cockpit of an F-16. And, while the area is already a celeb magnet, the store's May 30 opening party promises to increase the star wattage.Monday, May 21, 2007
Diesel Flagship L.A.
Just in time for my trip to L.A.; Diesel just opened their flagship store at 8401 Melrose Place. The 3,500-square-foot space was chosen to express Diesel's design aesthetic more freely with exposed wood beams, austere cement floors, moody lighting, and towering Gothic front doors (recovered from a castle) - not to mention a denim wall that's embellished with hardware from the cockpit of an F-16. And, while the area is already a celeb magnet, the store's May 30 opening party promises to increase the star wattage.
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