Strange Core Value

I don't know how you feel about this Louis Vuitton's new core value campaign with Angelina Jolie but I think it's weird. It's kinda an oxymoron to use the poor (and poor country) to promote luxury product. And the description of the video is even weirder -

"Core Values celebrates Vuitton's timeless classics in real situations on 'real' people - meaning celebrities rather than models - and runs alongside their seasonal 'fashion' campaigns." 

Ummm, to me celebrities are not "real" people...