Saturday, April 18, 2009

PRADA Transformer

PRADA TRANSFORMER, a state of the art project space, set to launch in Seoul at the end of April 2009. The highly anticipated PRADA Transformer designed by OMA/Rem Koolhaas will showcase a groundbreaking series of cross-cultural exhibitions, screenings and live events. For six months this shape-shifting venue will host multiple interdisciplinary projects, bringing a unique mix of visual arts to Korea. The Transformer combines the four sides of a tetrahedron: hexagon, cross, rectangle and circle into one pavilion. The building, entirely covered with a smooth elastic membrane, will be flipped using cranes, completely reconfiguring the visitor's experience with each new programm. Each side plan is precisely designed to organize a different event installation creating a building with four identities. Whenever one shape becomes the ground plan, the other three shapes become the walls and the ceiling defining the space, as well as referencing historic or anticipating future event configurations. SOURCE

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