The Iconoclasts from PRADA

Prada has asked 4 fashion editors to add their spin and visual identity to the brand’s stores in New York, London, Milan and Paris by styling the brand’s spring collection, following the order of each city’s fashion week. Alex White from W magazine will design Prada’s Broadway store; Katie Grand from LOVE will style the Old Bond Street boutique; Oliver Rizzo - who collaborates with V, Arena Homme Plus and Love - will design Milan’s Via Montenapoleone store; and Carine Roitfeld, editor in chief of Vogue Paris, will end the project at Prada’s Paris store in Avenue Montaigne. The process will be featured online at PRADA.com.
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