Say No to "Tighty-Whities"

Move over Tighty-Whities, printed underwear are taking over the market. Novelty underwear, for decades the butt of jokes and the joke of butts, but in the last two to three years turned into a serious business, capturing a significant share of the $1.1 billion men’s knit-underwear market. In all their goofy glory, briefs in bright colors, zany prints, new materials and daring cuts are undermining the classic white brief’s long-held status as king of the hill. In 2006, white’s share of the market dipped below 50 percent for the first time in decades, if not ever. SOURCE