Target announced that it will collaborate with fashion designers Proenza Schouler and Behnaz Sarafpour to produced limited designer collections. Proenza Schouler designers Jack McCollough and Lazaro Hernandez expressed concern about the experiment believing that in the long run an association with the mass retailer can do irreversible harm to the brand, however, in the short term having one's name in places it normally would not appear is an amazing free ride.
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