Demi Moore has signed to be the new face of Helena Rubinstein and she is currently thought to be shooting the ads in the UK. L'Oreal Paris bought the beauty company five years ago and wants to reintroduce it into the North American market. The Rubenstein brand is over a hundred years old and though it has had its ups and downs it has always been known for quality and innovation. Patricia Turck Paquelier, international brand president of L'Oréal's prestige and collections division, said "She has this charisma, a life that a lot of women aspire to".Thursday, October 12, 2006
Demi for Helena Rubinstein
Demi Moore has signed to be the new face of Helena Rubinstein and she is currently thought to be shooting the ads in the UK. L'Oreal Paris bought the beauty company five years ago and wants to reintroduce it into the North American market. The Rubenstein brand is over a hundred years old and though it has had its ups and downs it has always been known for quality and innovation. Patricia Turck Paquelier, international brand president of L'Oréal's prestige and collections division, said "She has this charisma, a life that a lot of women aspire to".
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