Marc Newson has kept the essence of the original shape of the bottle and added a silver version of the Dom Pérignon label. His signature is featured on the back in bright orange. When closed, the "Dom Pérignon by Marc Newson" measures 27 inches. "The design of this object belies its practicality – it is more than just a receptacle to hold a bottle of champagne. The material that it’s made of has the ability to actually insulate the ice and then to keep it cold. There is a very, very functional aspect to this product which could be overlooked simply because of its bold appearance." And of course, it's a limited edition.
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