Tuesday, June 20, 2006
Polo for Wimbledon
Polo Ralph Lauren Corp. will become the first external company in 129 years to outfit the Wimbledon's on-court officials, who will exchange their green polyester grass-blending jackets for smart navy blue ones. The deal, worth just under $10 million, will give Ralph Lauren's polo logo a visible presence on court at Wimbledon when the Grand Slam event begins June 26. While the players must stick to the club's all-white rule, the 570 umpires, ball girls and ball boys will sport Polo Ralph Lauren shorts, skirts, pants and blazers in navy blue with both Wimbledon's logo -- two crossed tennis rackets -- on the shirt sleeve and Polo's pony on the breast pocket.
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