VIKTOR & ROLF is the third high fashion collaboration with H&M. The cult Paris-based label will appear as a high street capsule collection for men and women in H&M stores across Europe, North America and the Middle East in November this year. The designer duo said "If Haute Couture is the most sublime form of fashion, H&M is fashion at its most democratic. Our roots are based in couture. It's the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It's a great opportunity to communicate our vision with such a large audience of H&M devotee." Viktor & Rolf follows Karl Lagerfeld and Stella McCartney in creating a line for the high street giant.
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