The rumour that the Italian fashion house is to follow Karl Lagerfeld and Stella McCartney's hugely successful collaborations with the Swedish store has surfaced again.
Miuccia was asked last year whether she would consider the idea of working with H&M. "I have talked about it as they did ask me, I think it is an interesting concept and I would love to work on an entire collection using inexpensive materials." Her only reservation is that she would be opposed to "the idea of copying the main collection straight out", stipulating that it should "be treated as a whole new collection". H&M's company’s design chief, Margareta van den Bosch, has indicated that Muiccia Prada is one of her favorite designers, and that she is keen to recruit a designer who can also do menswear.
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