Supermodels have been replaced by celebrities in advertising, from cellphone to high-end fashions. Here is the top 10 most expensive A-list celebrity endorsments.
Catherine Zeta-Jones/T-Mobile $20 million for two-year contract with T-Mobile.
Angelina Jolie/St. John $4 million a year for three years.
Nicole Kidman/Chanel No. 5 $4 million a year for a three-year global TV and print campaign for Chanel No. 5.
Jessica Simpson/Guthy-Renker $7.5 million for three years contract.
Gwyneth Paltrow/Estee Lauder $3 million a year.
Charlize Theron/Dior $2 million a year under a three-year contract with Dior's J'Adore fragrance. She's also earning about $2.5 million to appear in global print, Internet and point-of-sale ads in Raymond Weil window and in-store displays.
Julia Roberts/Gianfranco Ferre $5 million for a campaign that's print-only (limited to fashion magazines and storefront ads).
Brad Pitt/Heineken Pitt's $4 million to $4.5 million contract was for one spot only-not to mention a one-time airing in the U.S. (during the 2005 Super Bowl).
Scarlett Johansson, Penelope Cruz/L'Oreal Both actresses are earning about $2 million a year to represent L'Oreal.
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