Tuesday, January 24, 2006

Label Queens are mourning

Fire hits SoHo building home of Prada's flagship store on early Sunday morning. The fire started at the street or basement level. The building, formerly occupied by the Guggenheim Museum SoHo, is owned by millionaire Peter Brant, the husband of Stephanie Seymour. Brant Publications on the fifth floor is home to several magazines, including Interview, the pop-culture glossy founded by Andy Warhol in 1969. The building was shuttered yesterday and will apparently need extensive repairs before it can reopen.

Inside the Prada store, large puddles and shattered glass surrounded dusty mannequins. Worse than that was Prada just received new shipment of the merchandise worth $5 millions. Prada's 40 millions flagship store opened in December 2001 amid hoopla over its high-tech fitting rooms, where glass doors turn opaque at the push of a button and cameras show shoppers their backsides. Here are the pictures inside the building.

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