Sunday, February 10, 2008

Balenciaga London

Balenciaga's new flagship store, opened in London on Feb 1st, draws a link between the elegant brick facades of Mount Street and Mars, the fourth planet from the sun. "We wanted something quite orange," said Ghesquière, who collaborates on stores with French artist Dominique Gonzalez-Foerster and lighting designer Benoit Lalloz. "I wanted an atmosphere [that was] very cozy, luxurious and warm." A gleaming white spacecraft-like structure sporting a giant "B" logo dominates the 1,900-square-foot, one-level boutique with metal clothing racks radiating out from the octagonal structure like landing supports. From the ceiling sprout articulated metal lighting fixtures that would look at home on a satellite. SOURCE

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