I mean it, literally. PRADA's CEO Patrizio Bertelli confirmed he had set the process in motion for the company to go public next year. "We are heading towards a new era in the company's history, with solid development potential on the basis of strong momentum, already shown by our results in the first semester of 2007." The company has been toying with the idea of an initial public offering for years, having first announced plans to go public in the spring of 2001.
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