Monday, June 11, 2007

Chanel L.A.

Chanel will open 14,700-square-foot store designed by Peter Marino at 400 North Rodeo Drive in Beverly Hills in August. Architect Marino modeled the store's facade after a Chanel No.5 perfume box, carving out two separate entrances for the contiguous fashion and fine jewelry outposts. Marino's other standout design flourish promises to be the rooftop terrace's facade, where thousands of tone-on-tone LED-lit double-C Chanel logos will shine. Five specially commissioned art works will be scattered around the shop, including a Johan Cretan porcelain torso with camellia flourishes and a François-Xavier Lalanne bronze sculpture of a stag, inspired by a piece that belonged to Coco Chanel. Peter Dayton, Jean-Michel Othoniel and Paola Pivi round out the house's artistic stable. Furniture designers Patrick Fredrikson and Ian Stallard also created a piece. SOURCE

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